America’s most popular sport is back—and the NFL just set a new record in its opening week: it was the highest-scoring Sunday in week one ever. But the average viewer would have to jump through hoops to have seen all those touchdowns—it takes subscription after subscription to catch kickoff.
The NFL is running into a shrinkflation problem—the league is downsizing the amount of games available in individual packages even as costs climb for fans. And attending a game in-person hasn’t gotten any cheaper either. The country has seen five straight years of inflation above 2%, and that has translated into bouts of shrinkflation in response.
