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The Guardian - UK
The Guardian - UK
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Edwina Mullins

Should your digital marketing strategy change in times of recession?

Recession
Edwina Mullins
Edwina Mullins Photograph: Edwina Mullins/Jemima Willcox Photography

By their very nature, recessions are cyclical. I am now old enough to have lived through three large economic downturns during my working life and experienced two more as a child.

So, what lessons can we learn when it comes to marketing during a recession?

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