Is the Better Business Bureau still relevant to consumers in an age of almost instant response on social media platforms like Twitter and Instagram?
For more than 110 years, the bureau was built to create trust between consumers and businesses, and it still says its services are in demand. The North Central Texas bureau had over 4,295,021 inquiries on its website last year, with more than 62,353 complaints processed. Of those complaints, 90% were resolved.
But many young consumers simply go to Twitter, Instagram or other social media to publicly voice their complaints. Within seconds, their responses can be viewed by corporate social media teams monitoring traffic.
