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Barchart
Barchart
Sristi Suman Jayaswal

Should You Buy the Post-Earnings Pop in Macy’s Stock?

Macy's (M) began over a century ago as a small dry goods shop in New York and grew into “America’s Department Store,” blending iconic traditions, hundreds of stores, and a strong e-commerce presence. From fashion and beauty to home essentials and holiday traditions, Macy’s has long been part of the nation’s fabric—but the recent years haven’t been easy. The retail giant has battled slowing sales and shifting consumer habits.

This week, the story took an unexpected turn. Macy’s stock jumped over 20% after delivering its first same-store sales growth in three years in Q2. CEO Tony Spring’s ambitious turnaround strategy—shutting 150 underperforming stores, reinvesting in top locations, and pushing premium labels—is finally showing signs of life.

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