Nike’s iconic swoosh is limping into 2026. Their Q4 CY2025 revenue came in at $12.43 billion, topping forecasts even though sales were flat from a year earlier. That “beat-without-growth” pattern is showing up across footwear as demand cools and classic styles lose momentum.
Nike’s bigger headache right now is China, where weaker demand is colliding with tariff-driven cost pressure. This has translated directly into pressure on the share price, not just the headlines, as the stock has been repriced lower to reflect slower growth and tighter profitability.
