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Subhasree Kar

Should You Buy Spotify Stock Ahead of Its Big Music Video Push?

Spotify SPOT United States Bernstein Netflix

As the streaming landscape continues to evolve, Spotify Technology S.A. (SPOT), long known for its audio-first offerings, is boldly repositioning itself as a full-blown multimedia platform. After years of dominance in music and podcasts, the company is now placing a major bet on music videos and creator-driven video content, aiming to challenge giants like YouTube and TikTok. The move is expected later this month. 

Meanwhile, Spotify has reportedly secured licensing deals with major labels for audiovisual content, expanded its video catalogue to music tracks and podcasts, and is offering new ad-format and monetization tools for creators and advertisers alike.

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