
Rapid technology integration, including the growing use of mobile phones and the internet worldwide, has changed the dynamics of the restaurant and fast food industry. With widespread alternatives like dine-in, take-out, drive-thru, delivery, and fine dining, the restaurant industry is well-positioned to experience significant growth in the foreseeable future.
However, waiting for better entry points in fast food stocks McDonald's Corporation (MCD) and Starbucks Corporation (SBUX) seems prudent.