Over 40% of UK parents put photos or videos of their children online. Showing just how prevalent online sharing now is, in June 2022 the word “sharenting” entered the Oxford English Dictionary, meaning when a parent shares news, images and videos of their children on social media.
Parents engage in sharenting for many reasons: because they’re proud of their children and want to tell family and friends about their children’s milestones and daily lives; to seek support from and offer advice to other parents; and to store memories. It can also be a source of income. Influencers may earn substantial amounts from brand partnerships when sharing their family lives online.
