I have always believed that the best way to market a product is by showing potential users examples of what it's capable of creating. Apple has always been great at this, and although the 'Shot on iPhone' campaign has been referenced in countless memes, its most recent example is nothing short of impressive.
¡Suerte! is a short film developed for Apple TV that follows a young musician's journey through Mexico in search of inspiration. The 13-minute Mexican film includes intimate moments, dynamic action sequences, and close-up portrait shots, all filmed in various environments using an iPhone 15 Pro Max.
