Maybe the Prime Minister thought that if you patronise someone in Welsh, no-one will notice. Boris Johnson announced his arrival on the stage at the Welsh Conservative conference in Newtown on Friday with the words "prynhawn da blodyn, as I just said to the nice person from the BBC, which I thought was the right way to address her".
Does he call all female journalists flower? Maybe he calls them pet when he goes to the north-east, who knows? On Twitter self confessed Cardi @DonnaWarburton1 summed up the reaction many may have had when she wrote “Prynhawn da Blodyn”. Oh f**k off Johnson".
Perhaps it is all part of the culture wars that Mr Johnson's government likes to indulge, a deliberate affront to what some might see as political correctness and wokery. If so, another member of his cabinet had clearly got the memo, reeling off jokes about the waistlines and height of his senior Welsh Tory colleagues.