Businesses in an up-and-coming Beeston street have spoken of the "community spirit" that is driving the area forward. From micro-breweries to family-run bakeries, the businesses in and around Chilwell Road are, in some cases, working together to attract potential customers to the street.
Ezra Watson, who works as general manager for The Arc Cinema, has worked with local restaurants, bakeries and pubs to ensure the cinema puts on events that "brings people to Beeston." Although the venue is based in Station Road, near where Chilwell Road meets Styring Street, he cited the huge potential for growth and "exciting opportunities" as his reason behind joining the business.
He says he wants the area to be a "community hub" and entice people into planning their weekends around doing multiple things in Beeston. And, having had a look around, there is certainly something for everyone in and around Chilwell Road in the high street.
