Crowds of visitors wander brilliantly lit shopping aisles, stunned by the abundance of goods on offer in the heart of the former rebel stronghold in northwest Syria.
Dana, near Sarmada in Idlib province, is less than 40 kilometres (25 miles) east of second city Aleppo, but had been cut off from the rest of the country until the fall of president Bashar al-Assad less than a week ago.
