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Business

Derek Rose

Shopping for a new car? Life360 will have your back

Life360 Dean Lewins United States the Australian Securities Exchange

Life360 is a location-sharing app that allows family members to share their real-time whereabouts. (Dean Lewins/AAP PHOTOS)

A popular family location-sharing app is ramping up plans to monetise its base of tens of millions of free users by allowing advertisers to send them targeted ads.

Life360 chief revenue officer James Selby told analysts on Tuesday that user subscriptions would continue to be the company's primary focus.

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