Over the winter period, many people will have been dashing about doing Christmas shopping and enjoying the January sales, as stores clear out products from last season to make way for what's new.
If you've been out shopping in the chilly weather recently and found yourself heading into a department store without really intending to go there, then there might be a sneaky reason why.
A consumer psychologist has been exposing little-known shopping secrets with The Mirror, sharing tricks shops and supermarkets may use to encourage people to stay longer and spend more.