Advertising is all around us in 2023, and you can't even walk down the street without seeing a poster or billboard of sorts to entice you into buying something.
And one of the most prevalent places for bargain and deal pushing comes in the form of the supermarket - with special offers, rollback deals and price locks galore to draw you in.
While you may believe that you're able to visit your local Tesco, Sainsbury's or Morrisons and solely pick up the stuff you initially went in for - there are a number of secret ploys in place which may turn your head along the way, according to a consumer psychologist.
