Millions of adults are convinced food products carrying the Union Flag are made with 100 per cent British ingredients - and were shocked to learn this isn’t the truth. A study of 2,000 Brits found despite common ingredients such as eggs, meat and milk being readily available, 63 per cent feel misled by supermarkets after learning that products with the British flag could also contain ingredients from outside the UK.
This left people feeling misinformed (42 per cent), annoyed (28 per cent) and shocked (21 per cent). Nearly four in 10 (37 per cent) have bought food items with the Union Flag on because they thought it meant they were supporting British farmers.
Others have done so because they believed the symbol meant it was locally sourced (28 per cent) and better quality (27 per cent). Eggs were the top ingredients Brits would not expect to be imported because they are so readily available here, followed by potatoes and milk.
