Shoppers are turning to wonky fruit and vegetables to cut bills as grocery price inflation hits another new record, figures show.
People are now paying an average of £643 more on groceries than last year after inflation hit 13.9% over September - a record high since the marketing data and analytics company Kantar began tracking prices in this way during the 2008 financial crash. In an apparent effort to offset soaring bills, consumers sent collective sales of ranges including Tesco Perfectly Imperfect and Morrisons Naturally Wonky up 38% over the month.
Supermarket own-label lines increased by 8.1% this month, while branded items declined by 0.7%. Marmalade sales also rose by 18% in September as the nation paid its respects to the Queen.
