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Evening Standard

Business

Oscar Williams-Grut

Shoppers switch to Aldi and Lidl as cost-of-living crisis boosts German discounters

Aldi Lidl Kantar

A branch of Aldi
(Picture: PA Wire)

Price-conscious shoppers are switching to Aldi and Lidl as the cost-of-living crisis squeezes household budgets.

The German discounters were two of only three grocers to grow market share and sales over Christmas, according to new data from market research firm Kantar.

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