Amazon Prime Day started at midnight and shoppers are snapping up tens of thousands of different products with discounts of up to 70% on their usual price. But while a £35 Kindle, £25 tablet, half price Elemis beauty products or even a £199 Apple Watch are all amazing deals, many shoppers today are more interested in stocking their kitchen cupboards than their make up bags or wardrobes.
READ MORE: LIVE: Amazon Prime Day 2022 - best deals and discounts as they happen
With the cost of groceries in supermarkets increasing so quickly, this year there has been an increased interest in bulk and discounted deals on cupboard essentials. From coffee and tea to breakfast cereal and brand name Heinz products, Amazon is selling a host of store cupboard foods with big discounts, so whether you're stockpiling crisps or cereal bars for lunchboxes or porridge oats for healthy breakfasts through the summer there's plenty to choose from.