Shoppers are accusing Boots and several major supermarkets of "extortionate" pricing after spotting cans of Dove deodorant on sale for £4.50 and as much as £6.
A Boots customer initially expressed their outrage after spotting an aerosol containing 250ml of the daily essential for sale with a price tag of £6 - but Boots has since admitted its pricing was a mistake.
However, people commenting on the customer's tweet said the £4.50 being charged by Boots - the same price it's being sold at Sainsbury's and Tesco, was still "extortionate".
