Budget supermarket Lidl is giving Aldi a run for its money with its latest middle aisle launch. The German supermarket is bringing back its sell-out Cien Q10 Anti-Wrinkle Cream, which is said to be a dead-ringer for Charlotte Tilbury’s much more expensive ‘magic cream’.
Aldi is well-known for stocking products that are similar to big-name brands, but Lidl’s returning moisturiser has been a serious hit with shoppers and influencers who have likened it to the £79 beauty buy.
What’s more, it shares 18 ingredients with the Charlotte Tilbury Magic Cream, and priced at a mere £1.49 – making it the most affordable alternative on the market at 50 times less than the coveted cream.