Grocery shopping is becoming a highly personalized digital experience. In the past, supermarkets mailed the same paper circular to every single house in the neighborhood. You had to search through pages of discounts to find the 3 items you actually wanted. That generic marketing approach is fading fast. Major retailers are using complex data tracking to tailor their sales directly to you. Kroger is leading this charge with their updated smartphone application. Regular shoppers are noticing a distinct shift in the digital coupons they receive. Shoppers say Kroger’s loyalty app is offering much more personalized deals right now.
