Shoppers crammed Aldi supermarkets early on Thursday morning in a desperate rush to buy an energy drink massively popular among young people. The bottled Prime drink, which went on sale for the first time for £1.99 in Aldi on Thursday, December 29, sold out within an hour with staff stunned at the lengthy queues from as early as 6am at some stores in Cardiff.
The drink has hit the headlines after it was created by Youtube stars KSI and Logan Paul, and when Aldi announced it was stocking the drink at its stores for a limited time only, shoppers went berserk. So much so that staff at Aldi at Western Avenue in Cardiff said all of the Prime drinks they had on offer had gone by 9am - within an hour of the store opening.
Staff told of how queues were already lengthy at 7am on Thursday morning for the pallet of drinks beside the till. One staff member said the shop had even received multiple phone calls on Thursday from people hoping they could reserve a drink when they realised the length of the queues.
