Asda has launched a reward app for loyal customers and shoppers are praising it as millions face a cost of living crisis.
It's the first loyalty scheme in Asda's 72-year history and rather than points - customers can gain cash. Shoppers who use the app in store and online can get cash back on their shopping when they purchase certain own-brand and big brand products.
As other stores move away from physical cards, the app has to be downloaded onto your smartphone and then can then be used in participating stores. The app was first tested across a small selection of stores before launching throughout the UK.
