Social media is driving an estimated 1.7 billion visits to UK high streets annually – an average of more than 30 million visits a week – analysis suggests.
The “hype to high street” study from American Express, carried out with analysts Retail Economics, indicated that nearly two-thirds (63%) of UK adults have visited a shop or hospitality venue within the past year, such as a cafe or restaurant, after being influenced by content they saw on social media.
