People are only just realising what Asda stands for - and it has surprised them.
The story of how the supermarket got its name is all to do with a 1965 merger. Brothers Peter and Fred Asquith were running a butcher's shop in Yorkshire but, after a trip to America, saw the potential for an "under one roof" store, after visiting the Piggly Wiggly, possibly the world's first supermarket.
The brothers later wanted to expand, and so contacted Noel Stockdale at Associated Dairies, and thus the fantastic retail partnership was born on May 3, 1965. Therefore, ASquith and DAiries came together and the name ASDA was born.
