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The Guardian - UK
The Guardian - UK
Business
Jasper Jolly

Shoppers in Great Britain switch to frozen food amid cost of living crisis

Kantar Great Britain United Kingdom
Supermarket interior showing ready meals freezer, Britain
Sales of frozen prepared foods, including ready meals, pizzas and chips, increased by 2.6%, according to Kantar. Photograph: Jack Sullivan/Alamy

British shoppers are switching from fresh to frozen food as they try to keep down spending amid the cost of living crisis, retail data suggests.

The soaring cost of the weekly shop has been a significant factor in the squeeze on UK households, with food price inflation running at 18.2% amid high energy prices and shortages of salad vegetable because of bad weather in Europe.

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