Shoppers are turning to the frozen aisle to cut costs as annual food bills are set to increase by an additional £1,378. New research has found that 75% of people are now buying more frozen products than ever before.
Free-from ready meal brand Kirsty's also found that 71% of shoppers say that buying frozen meals is saving them money.
According to UK shoppers, other reasons for this switch to buying frozen is that the food lasts longer (77%), it’s cheaper (60%) and that it makes for less fresh food waste (39%).
