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Daily Mirror
Daily Mirror
Business
Jada Jones

Shoppers flock to buy 'must have' Boux Avenue bra that sells one every 10 seconds

With 2023 officially upon us, shoppers are taking the time to invest in clothing that is both comfortable and makes them feel good - and underwear is no exception.

There's one bra at Boux Avenue that sells every 10 seconds, with 1853 5-star reviews it's clear why the Mollie bra has been dubbed an 'essential'.

The comfortable bra comes with light padding, a plunging neckline and pretty lace detailing making it perfect for everyday wear.

Whether you're an A cup or a G cup you can see what all the fuss is with the fast selling bra. The Mollie comes in a wide range of sizes from 28 to 40 on the back with a cup size ranging from A to G, with women insisting that the plunge style provides support even with larger busts.

Coming in nine different colours there's something for everyone, whether you're looking for a classic neutral tone or something brighter. The Mollie has floral lace across the cups and a sweet ribbon bow at the centre, shoppers can complete the look with either a lace thong or comfy floral shorts - or both for a matching set no matter your outfit.

A number of sizes come with removeable padding, giving you two ways to style it and adjust it to day-to-day needs. Shoppers are swearing that the bra manages to be comfortable and stylish while providing a good level of support.

One shopper wrote: "As an F cup, I’ve only bought balcony style bras for the past 6 or 7 years as I always felt I never had a lot of support with plunge styles. I don’t know what possessed me to try the Mollie bras but I am glad I did. I feel like I can add variety to my lingerie now and this style feels particularly supportive with great hold."

"I bought one of these bras (alongside a few others), just to try it on at home and see how it felt. I ended up liking it so much that I bought four more in different colours! This bra is almost ridiculously comfy in all aspects - the straps don't dig in but provide the perfect amount of support, the band is snug but not too tight, and the cups are really supportive and provide just the right amount of coverage. What's more, the lace detailing on the front doesn't seem to show through when you wear a tight top!"

A third added: "I bought this bra for myself as an everyday bra and when it arrived I instantly fell in love with it! The fit is amazing and the removable padding allows you to wear it two different ways."

You can buy the bra that sells every 10 seconds here from Boux Avenue.

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