Shoppers have been left baffled by Heinz latest product release, with some dubbing the new golden treat as a "game-changer" for fry-ups.
The popular food company have released a new product - hash brown fingers that are filled with, believe it or not, baked beans. Posting the announcement on a popular Facebook community page, one shopper said: "New Heinz Baked Beanz Filled Hash Browns!! These will be available early September at Iceland & The Food Warehouse!"
The post has since went viral on the platform, garnering 4,300 likes and over 12,000 comments, with 3,200 shares into the bargain. Shoppers flocked to their comments to leave their thoughts and opinions on the new product.
