Asda's new Just Essentials range is making waves once again as the retailer has rationed how much people can buy.
The range, a rebrand of the Smart Price products, launched earlier this year and hit the headlines when its bright yellow packaging was criticised by some shoppers, who said it stands out too much and acts as a 'poverty market' in people's baskets and trolleys.
Despite that, demand for the products has been huge and shoppers have complained about items being constantly out of stock both online and in stores.
