Organic products are one of the last places consumers say they are willing to trade down to fight food inflation, according to surveys from the Nutrition Business Journal.
That's welcome news for Ciranda, a leading organic ingredient supplier based in Hudson, Wisconsin.
"What's cool about the natural and organic shopper is that if they value that, they'll prioritize it over other ways to adjust spending because they realize how important it is," said Tonya Lofgren, marketing manager at Ciranda.
