One of Iceland's new savoury snacks have caused a stir online after they were featured on a popular Instagram food account.
The frozen food retailer 's new Salt & Pepper Crunchies were spotted by @newfoodsuk, and now shoppers can't wait for them to appear in store. The savoury snack, which is currently sold out online, features hash brown tater tots - or potato crunchies - created with shredded potato, blended with green peppers, red peppers and onions. It also includes a salt and pepper seasoning sachet.
Captioning an image of the coveted product, @newfoodsuk penned: "New Salt & Pepper Crunchies at Iceland! We just noticed these online at Iceland, but not in stock as of yet, guessing they will be out soon!"
