Savvy shoppers have noticed that some of their regular supermarket buys have got smaller while prices have remained the same or even increased.
A survey by Barclays found that two thirds of consumers were concerned over the effects of ‘shrinkflation’ as the cost of living crisis continued to strain family budgets, with 20% of them boycotting the downsized items in protest.
With food prices up by almost 20% in the past year, the latest snapshot of consumer activity from Barclays found households were spending on essentials but were increasingly concerned that manufacturers were reducing the size of products such as chocolate bars and packets of crisps.
