The cost of living crisis is hard to ignore when you fill up your car with petrol. But there is another sign of rising prices in these difficult times - the soaring coast of Lurpak butter.
It has reached £7.25 per 750g tub in Sainsbury's, a price quoted online and in stores. The luxury butter brand is made by a Danish company but is extremely popular in the UK, the Mirror reports.
Last week, Iceland shoppers were furious that at 500g tub was £5 when it had been just £3.65 a short while before.