Commitment-shy shoppers abandon almost £125 billion worth of items in their online baskets each year. A study of 2,000 adults found the average online shopper will put clothes and gadgets worth £4,283 a year into their baskets, but don’t get around to hitting ‘confirm’.
This fantasy check-out total includes £480 worth of clothing, £571 of home accessories and £500 of health and beauty items. A further £554 is abandoned by individuals when food shopping each year and £586 when browsing for technology.
Causes of abandoned baskets include being put off by the cost of postage and packaging (26 per cent), wanting to research and compare prices on other websites (20 per cent) and finding there were too many steps in the check-out process (11 per cent).
