A bargain hunter has explained how she bagged 30 doughnuts for just 42p in Morrisons by hunting out yellow stickers.
The sweet treats had been reduced from 69p per pack down to just 7p - a saving of 90% - with the shopper picking up six packs.
The impressive saving means she spent 42p in total.
"7p for a pack of doughnuts and popped in the freezer, happy days," she said on the Yellow Sticker Society Facebook page.
The shopper explained how she spotted the doughnuts in her local Morrisons store at around 6.30pm.
Of course, each store will start their yellow stickers at different times, so there is no guarantee that your local shop will also begin reducing at the time.
What are your tips for saving money in the supermarket? Let us know: mirror.money.saving@mirror.co.uk
For example, some supermarkets will start reducing items first thing in the morning - while others will wait until closer to closing time.
The best thing to do is get familiar with your particular store so you can time your visit.
You could even ask staff for the best time for reductions.
Other shoppers were impressed with the doughnut haul and said they never realised could freeze them.
Of course, always make sure your food is fully defrosted before you eat it - and be aware that not everything can be frozen.
One money-saver joked: "Oh no you can freeze them? Please help. My diet so didn't need to know that. Please tell me its not true"
A second person said: "I always say if you can buy frozen things then should be ok to freeze at home. I freeze cream cheese butter etc."
A third commented: "Morrisons doughnuts are the best ever, so soft and squidgy. Lovely warmed up with ice cream."
And another said: "Well done! Now I really want doughnuts."
Supermarket shoppers will be looking to save cash after grocery analysts warned prices could rise by 15% this summer and leave shoppers skipping meals.
The Institute of Grocery Distribution (IGD) said that households are set to pay more for essentials including dairy, bread and meat as inflation is predicted to hit 11%
A typical family of four's shopping bills could rise as much as £40 per month, it warned.
James Walton, the chief economist at IGD, said: "From our research, we are unlikely to see the cost of living pressures easing soon.
"This will undoubtedly leave many households, and the businesses serving them, looking to the future with considerable anxiety.
"We expect the mood of shoppers to remain bleak for the foreseeable future as they are impacted by rising inflation and a decline in real wages."
