Shopify is preparing to wipe every vape off its US platform within days, a move that would hand a bipartisan bloc of state attorneys general their biggest win yet against the booming illegal e-cigarette trade.
The Ottawa-based e-commerce giant powers millions of online storefronts, and the reported ban would cover all vapes sold to American shoppers regardless of whether the products carry federal authorisation. Reuters, which first reported the plan on 23 June 2026, cited two people familiar with it and noted it was not clear whether the prohibition would reach beyond the United States.