Shopify CEO Tobias Lütke released an internal memo in late March where he said, “Reflexive AI usage is now a baseline expectation at Shopify.” He then shared it completely a few days later on X (formerly Twitter), saying that it’s being leaked anyway, so it might as well come from him.
The memo outlines six things: Everyone is expected to use AI in Shopify; all projects must use AI during the prototyping phase; AI use is included in performance and peer reviews; everyone must share what they learned using AI; teams must first check if something can be done using AI before hiring; and that everyone means including the executive team and Lütke himself.
