Luxury department stores in Europe are festooned with glittering, glowing lights, their windows displaying enticing gift ideas, and the sounds of festive music evoking the season's joy for tourists arriving from around the world during the Christmas and New Year celebrations.
Located in prime locations in different European countries, Central Group's luxury department stores also welcome this festive mood with vibrant store displays that pique interest from passers-by and customers.
Here are some of the eye-catching festive elements and display highlights to get people ready to count down to Christmas and New Year.
ILLUM
Location: Copenhagen, Denmark
ILLUM invites everyone to indulge in magical Christmas moments with its "One of a Kind" theme. In collaboration with Prada, the department store has been transformed using silver sparkling glitter and other shining and bedazzling colours that place visitors in an energetic and glamorous party atmosphere.
Classic and creative seafood dishes are served at Skagen, a modern Danish restaurant on the 4th floor rooftop terrace with an impressive city view. Shoppers can also discover and select from a wide range of products for family and friends from the Illum Christmas Catalogue 2022, such as chic and stylish bags from Prada, Loewe and Celine, luxury accessories and watches from Bvlgari, and much more.
Selfridges
Location: London, United Kingdom
Located on Oxford Street, London's premier shopping street, Selfridges is a greatly loved department store for residents and international tourists alike. Selfridges has been the winner of the Best Department Store in the World from Global Department Store Summits for four consecutive years.
The store is celebrating Christmas with glamorous "Season's Feastings" window displays, a surreal and spectacular interpretation of festive foodie moments. The Christmas pudding disco balls are one of the visual highlights of this fantastical feast for the eyes. Customers can also visit Selfridges' biggest Christmas Shop to date on the 4th floor of the store, with over 1,200 exclusive and expertly curated Christmas ornaments and festive products, available only at Selfridges department store and through selfridges.com.
KaDeWe
Location: Berlin, Germany
KaDeWe celebrates the festival of happiness by collaborating with Dior, a world-class luxury brand, to design spectacular window displays resembling a magical world as well as presenting the Dior Cruise 2023 collection at a pop-up store covering an area of over 270m². Visitors can also enjoy shopping for a variety of brands such as Dior, Louis Vuitton, Givenchy, Versace and many other leading brands.
Everyone can take photos from different spots as if wandering in a snow globe, and enjoy the Christmas Market offering a series of festive merchandise, decorations, desserts and food products.
Rinascente
Location: Milan and Rome, Italy
Rinascente has flagships in both Milan and Rome, the must-visit top historical destinations for all tourists. When it comes to the holiday season, everyone is eager to share their best moments adorned with picturesque festive lightings on social media. This year, Rinascente's Christmas is being held under the theme "Believe In Wonder", a mix of seasonal joy and fun. One of the highlights of Rinascente Milan is its rooftop Food Hall, which offers modern Italian restaurants like Obicà Mozzarella Bar and Maio Restaurant, where guests can take in a breathtaking panorama of the Duomo, Milan's most recognisable landmark. Likewise, on the top floor of Rinascente Rome are located Madeiterraneo Restaurant and Up Sunset Bar, owned by a Michelin-starred chef.
For anyone looking for a perfect gift, Rinascente has a complete selection of fashion items from Louis Vuitton, Gucci, Fendi, Bottega Veneta, Dolce Gabbana, Tod's, Valentino, Versace and Salvatore Ferragamo, as well as accessories, decorative items and food. For example, a classic music box from Lemax, nutcracker dolls carved from white wood that are believed to bring good luck to recipients, the Sugar and Spice gingerbread doll and house, and many other festive-themed items that can be purchased either in-store or online.
Apart from enjoying the beauty of all five luxury department stores, Thai customers who are The 1 members can earn 1 point for every €1 spent at Rinascente and KaDeWe, and every 7.5 kroner spent at Illum. Furthermore, customers will receive 10% discount on participating items by showing The 1 application. Those who use The 1 credit card will also receive up to 15% cash back, valid until Dec 31, 2023. Reserved for The 1 Exclusive only, members are eligible for the Fast Track Service for tax refunds, gift wrapping service and delivery service to their hotel.
