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Bangkok Post

Business

Shop Global moves into live commerce

Saha Group Thailand Malaysia

Mr Sorchote says that live commerce is expected to account for 50% of the company's total sales in the future.

Shop Global (Thailand) Co, a TV shopping company under Saha Group, is venturing into live commerce to strengthen its business and achieve long-term sustainable growth.

The company plans to sign a memorandum of understanding (MoU) tomorrow with five business partners, both local and international.

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