When neon green basketball shoes were delivered to style bloggers, Instagram influencers, and celebrities, they inspired intrigue. It soon became apparent that these were invites for the opening of Crepdog Crew’s first store in Mumbai.
CDC, as the New Delhi-based brand is popularly known, is one of India’s biggest online marketplaces for sneakers and streetwear. It started out in 2019 as an Instagram page, selling Yeezys and other sneakers which were unavailable in the Indian market and has come a long way since then — moving to a website and gradually expanding to the offline space with stores in the national capital and Mumbai.
The latest outlet in Bandra houses — what they claim — is the “largest sneaker wall in Asia with over 600 sneakers, including rare sneakers” like Abloh’s Louis Vuitton x Nike Air Force 1 (₹ 8 lakh) and the Air Jordan 1 Off-White Chicago (₹2 lakh). The store also has apparel from over 30 streetwear brands, and a boutique coffee shop Dope Coffee Roasters.l
