A shop has been banned from TikTok after reportedly selling cans of Prime Energy drink for £100 each. It comes after the UK launch of a bottled product, Prime Hydration, sparked a frenzy in supermarkets where it typically retails for £1.99 a bottle.
However, a video recently appeared that purported to show a woman buying a pack of 12 Prime Energy drinks for £1,200 from Wakey Wines in Wakefield, West Yorkshire. In response, YouTuber KSI - who is behind Prime alongside fellow influencer Logan Paul - posted a TikTok video pleading with people to "stop buying it at these prices", the Manchester Evening News reports.
In a statement shared on Instagram, Wakey Wines' owner Mohammad Azar Nazir said: "There is a well known influencer trying to tarnish my business.