When Los Angeles Dodgers superstar Shohei Ohtani announced his marriage last week, television stations in Japan broke into their programming to report the news. Newspapers distributed special editions. Women took the day off work to mourn the death of Ohtani’s bachelorhood.
James Outman isn’t looking for that kind of fame. But he thinks it might be fun to star in a commercial for a Japanese candy company.
“The market has grown, so understanding how to utilize that could be important for your brand,” says the Dodgers center fielder. “But I think the goal of being famous isn’t really a good goal.”