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The Guardian - UK
The Guardian - UK
Lifestyle
Emma Beddington, pictures selected by Sarah Gilbert

Shock of the old: 10 painful and poisonous beauty treatments

A woman trying out the latest in permanent wave technology attempts a smile at the 1935 Hairdressing Fair of Fashion, London.
A woman trying out the latest in permanent wave technology attempts a smile at the 1935 Hairdressing Fair of Fashion, London. Photograph: Brandstaetter Images/Imagno/Getty Images

I know we are supposed to be rejecting everything we stood for last year, sloughing off our desiccated, used-up 2023 selves to emerge sparkling fresh, dewy and morally superior, but, I don’t know, seasonal self-loathing seems so … vigorous. If you are anything like me (I pray you aren’t), you feel listless, lumpen and broke. Plus, have you looked outside?

Rather than tormenting ourselves with “new year, new you” flannel, let’s take a horrified, judgmental look at some “new year, bad old them” pictures. Because things could definitely be worse. Historically, “pain is beauty” was taken literally, giving rise to centuries of wild claims, dangerous hacks and impossible-to-attain standards.

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