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The Guardian - AU
The Guardian - AU
Business
Amanda Meade

As this week’s weather headlines prove, one term offers media the biggest bang for their buck: bomb cyclone

Screenshots of various media using the term ‘bomb cylone’
Bombs away … ‘bomb cyclone’ in the news this week Composite: News.com.au/9 News/ABC/7 News

The extreme weather in New South Wales this week generated some dramatic headlines. “NSW about to get absolutely obliterated” from news.com.au is a personal favourite – and pretty much summed up the tone of much of the coverage.

One term popped up repeatedly: bomb cyclone. “Urgent warning issued about ‘bomb cyclone’,” the Daily Mail said. We were, according to news.com.au, “in the path of a ‘bomb cyclone”. A bomb and a cyclone in one term is scary stuff, but was it accurate?

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