Shimano has announced its Trail Born Fund to increase and sustain mountain bike trails and trail access around the globe. According to Shimano, the fund will deliver what it says is an "unprecedented level of industry support" and has pledged to donate $10 million over the next 10 years, which will "support and facilitate worldwide trail projects and trail advocacy organizations."
The Trail Born Fund initially will focus on selected areas in North America, Europe, and Oceania and aims to further expand across these regions into 2025. By 2026, the Trail Born Fund aims to support mountain bike riding worldwide, with support in Asia, Africa, and Central and South America.
