'Shift' seen in London cinema trend as Picturehouse and Curzon open screens while Cineworld downscales

London is seeing a “significant shift” in the preferences of film fans, according to industry experts, with smaller, arthouse cinemas thriving while larger multiplex chains suffer. 

In the past five years, Cineworld and Empire, which both cater to a more mainstream audience, have closed branches in the capital and across the UK.