
Within color trends, we're all familiar with the most prominent hues. This year, blues and greens are leading the way, not least having dominated many paint brands' Color Of The Year selections for 2024.
But what about the colors that aren't topping the color trends? Sherwin-Williams has the answer. Today, the Ohio-based paint brand launches The Loneliest Color, a first-of-its-kind color story focusing on the most unpopular paint colors.