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Homes & Gardens
Homes & Gardens
Emily Moorman

Sherwin-Williams has revealed its most unpopular color, and why we should actually be using this unexpected paint more

Living room with gold built-in shelving with doors.

Within color trends, we're all familiar with the most prominent hues. This year, blues and greens are leading the way, not least having dominated many paint brands' Color Of The Year selections for 2024. 

But what about the colors that aren't topping the color trends? Sherwin-Williams has the answer. Today, the Ohio-based paint brand launches The Loneliest Color, a first-of-its-kind color story focusing on the most unpopular paint colors. 

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