In the 17 years since its opening, Sherri McMullen has cemented her eponymous Oakland, California, fashion boutique, McMullen, as a club of bonafide cool. In contrast to a big-name department store stocked with collections you might find at another retailer, McMullen carries independent and emerging designers with fresh fashion viewpoints. One rack might feature an exclusive assortment of whimsical gowns by Christopher John Rogers, while another mannequin is dressed in full Luar or Grace Wales Bonner. The store is a space dedicated to individualism.
